BUYER GUIDE
Logos, carton artwork, custom finishes or a fully exclusive model — here is how to turn a Foshan furniture range into your own brand, without losing consistency across factories.
Plenty of importers do not want to sell someone else's brand. They want a line that carries their own label, their own packaging and, eventually, their own specifications. Foshan is well set up for that: custom and private-label production is a normal part of how partner factories here work, including for buyers selling into Spanish-speaking markets. This guide explains what can actually be changed, what has to be written down, and how to keep a private-label programme consistent across several workshops.
It can mean anything from a logo on the carton to a genuinely exclusive product. Sort your requirements into four levels before talking to a supplier:
Each level changes the tooling, the specification work and the sampling stage. Knowing which one you want avoids a lot of circular emails. Our price list (PDF) lists the standard models, dimensions and materials we source, which is the fastest way to pick the base for level one or two.
One file should contain: the logo artwork and its exact placement on each component, colour references, label and hangtag copy, instruction-sheet language, carton artwork and shipping marks, and any barcode or SKU convention you use. If three factories are producing for the same line, they all work from this pack — not from three separate email attachments.
State who supplies the labels and printed materials, and whether they are applied at the factory or at the consolidation point. That one decision prevents a surprising number of mixed-brand cartons.
For private-label work the sample is not just about the furniture. It is also the branded label, the finish, the assembly sheet and the carton. Approve them together, with dated photos, and keep one signed unit as the production reference. Our sample approval guide sets out the full checklist; our quality inspection then checks finished goods against that reference before shipment.
A branded range often spans a living room, a dining room and a bedroom, each from a different workshop. Maintain one master list of model numbers, your SKUs, carton counts, dimensions, volumes and shipping marks, and reconcile it at the consolidation point before loading. Our consolidation guide explains the mechanics. This is also where branded cartons get counted and photographed, so a missing carton is caught in China rather than at your warehouse.
Decide which markets the line is for, how you want the cartons marked, and how many language versions the instruction sheets need. Payment follows the terms in our Order Process & Terms, and export documentation is handled by our licensed export partner rather than in our own name. If you are building a range from scratch, our work with furniture brands page gives a short overview of how we support brand owners.
Send us your brand pack and the categories you want to start with. We will map the partner factories, the specification and the sampling plan, then come back with a quotation. Start a quote, or see all buyer guides.
Can I put my own logo on furniture sourced from Foshan?
Yes. Private-label work is a normal part of how our partner factories operate, covering logos, hangtags, care labels, instruction sheets and carton artwork. Some buyers also change the finish, fabric or dimensions. Tell us which level you need and we will map the right workshop.
Do I need to approve a sample for private-label orders?
Strongly recommended. Approve the furniture, the branded labels, the finish and the carton together, with dated photos, and keep one unit as the production reference. Samples are charged at the bulk price and a single unit can be sent on its own.
Can one branded range come from several factories?
Yes. We combine them into one shipment with a single master packing list, one brand specification pack and one pre-shipment inspection, so the line stays consistent across workshops.
